Every now and then you need to take yourself out of your comfort zone and try something else. It keeps things fresh and interesting. I always wanted to see what it would be like to film pigment, baking-flour, feathers and bubbles, but it is not something that works for everybody. Firstly, since it’s a mess. A huge mess.. Did I mention that it’s a mess? Secondly it’s kind of arty and it really does not work with your normal commercial shoot. However when a fashion shoot together with UVU, a super premium running clothing brand from the UK came up, Anne-Marie Flammersfeld was the perfect training ground for experimenting with different flying/falling texture to make for dynamic and interesting shooting.
Weeks of planning ended up in a long 14 hour day, mostly consisting of dragging around lots of equipment, making a mess everywhere and a little bit of shooting. We ended up with only about 6 minutes of rushes. Results however was what it was all about and that made the entire thing worthwhile.
The project was made possible by the support of: Figaro St. Moritz (Hair and make-up artists); Pomatti Electronics; Hotel Castell and UVU running clothing. (Craftsmanship shaped for extreme performance)
Special thanks to: Silvia and Corina for a great job with hair, make-up, styling, blowing bubbles, throwing pigment and dropping feathers.
Cleaning staff: Everybody at Hotel Castell
Talent: Anne-Marie Flammersfeld
Directed & DOP: Xaver Walser