Thursday, 8 May 2014

Music Video - Creative Freedom

Creative freedom is a wonderful luxury and when it comes around, you should grab it with enthusiasm.

When I was asked to make a music video for the new Beyond II album of Tina Turner, Regula Curti, Dechen Shak-Dagsay and Sawani Shende-Sathaye I jumped at the opportunity.

The introduction track, composed by Roland Frei included all the different genres of the album in one song. This is great for introducing an album, but my job was to create a story with a simple comprehensive idea that could include all of the genres in one. When breaking it down, it came down to a gesture of unconditional love, and that's what I worked with.

I developed a simple story about a homeless child, rescued from the street by a dance teacher. She gave her a place to stay and introduced her to the world of tap dancing. Parallel to that and to the delight of one of her older patients, a nurse is buying roses from a florist in Venice. The paths of the nurse and the child once crossed briefly to complete the story.  A simple tale that took me to so many cool places. Of course I always wanted to go to Venice and experience the floating city for myself. Together with material I shot in India one year ago I also had to film in several places around Switzerland.  Engadin, Davos and Zurich.

Like always, it's super humbling to be working with Tina Turner. She is such an amazing person and we can all learn from this woman. Under   crazy circumstances she fought against all the odds and this took her to superstar status. A huge thank you to Regula Curti for giving me creative freedom, always believing in me and trusting that I will make it happen once more. The entire rest of the team - a massive thank you for this opportunity and congratulations on an amazing album.

Directed by Xaver Walser
Produced by Beat Curti and Erwin Bach
Composed by Roland Frei
Music mixing by NJP Studios
Acting performance by Angéle Veille, Livia Leoni, Regine Ochsner,  
Xavier Barbera
Cinematography by Xaver Walser
Gaffer: Mauro Villagran
Production manager: Corinne Freffer
Graphic Designer: Soldi Soldenhoff
Photos by Nathan Beck
Hair and Make-up by Chantal René and Beatriz Vazquez
Production company: Sub Graviti Productions